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Jasmine Nackash is a multidisciplinary designer and developer intereseted in creating unique and innovative experiences.

Embeddigns

Addiction & Social Media

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While reading The Acceleration of Addictiveness by Paul Graham I couldn't help but think of Jevons Paradox — a phenomenon that occurs when improvements in energy efficiency lead to an overall increase in energy consumption, rather than a decrease. The idea is that as technology becomes more efficient and cheaper to use, people and industries use it more, leading to higher overall energy demand. So, even though each device or process uses less energy (an observation described in Koomey's Law), the total energy use can still rise because of the increased number of devices or processes. The obvious point I'm trying to make is that we are all (at least most developed societies) addicted to energy. We probably got the first taste of it when we started using tools that allowed us to achieve more than we could with our own bodies. But as Paul Graham claims too, just because it's addictive it doesn't mean it's bad. As with all addictive things, the common perception is that it starts being problematic once it gets in the way of "normal function". In the energy addiction context I guess normal should mean sustainable. Like if the way we harness energy start becoming detrimental to our own survival (global warming is one obvious example) then maybe we need to reconsider the addiction. Many of us do, but unlike personal addictions — collective addictions require at least a majority of the addicted to be on board with coming "clean". This is all obvious and very well known so I will not go on further, but I guess I am generally more interested in these kinds of collective addictions rather than in personal addictions. While many "personal" addictions are often viewed as social phenomena too, I think some are more "involuntary", and require action on our part to "opt-out" rather than "opt-in".

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I don't think I've really experienced addiction first-hand (I do realize that's what addicts say). I've seen many people that were close to me and addicted to all kinds of things — it was mostly the internet or some specific platform but from what I've seen it feels like people who are addicted to one thing have a tendency to become addicted to other things too. And maybe more often than not, letting go of one addiction just means replacing it with a different one. Most of the people I know are either on social media or not at all. Some spend so much time on it it makes them angry, then they go cold-turkey, deleting their profiles and removing the apps, only to go back on again at some point because that's inevitable for many of them.

I... just don't use it that much. I only log in once every few weeks. And the more I wait the more I don't want to go back in because it just feels like a daunting task at this point — I would have to answer everyone's messages, and say congrats and give likes and follow back and generally keep up with everything that I "missed". This aspect has gotten much better over time — after a while you just kind of realize nothing is that important and I'd rather spend my time doing other things, some of which are actually interacting with people face to face...

In the recent year (ever since the war started) going on social media has been extremely detrimental to my mental health — so much so that it started feeling like I'm engaging in self-harm whenever I do it, so I've been doing it even less.

But I guess I've found a good middle ground — I really do think my social media / internet habits are on the healthy side, most of which really just happened and wasn't a very conscious decision, but I'll try to outline some of my habits (feel free to skip this though):

  1. I don't sign up for any new social media platforms. I have Facebook (Meta, ok), Instagram, Twitter (X, ok), and Linkedin accounts. I tried TikTok for a short while and it felt so cancerous and toxic that I immediately removed it. Aside from the anthropological angle, I have zero interest in the type of content that tends to dominate that platform. YouTube is not super social but I guess is a big one too and I do have an account there. But in terms of watching videos — I don't enjoy short formats, and much more prefer watching a TV series or a movie. I don't love most comedies which might also be saying a lot about why I don't like shorts — they are usually trying to be funny — but this is beside the point.
  2. I turned off any and all notifications from social media apps aside from messages on Instagram (to which I either reply in text or after a long time). I would have turned that off too if I felt like it was making me log in when I don't want to, but I don't, and it is many people's preferred way of communication. I also made sure to not get any emails from any app unless it's a security risk or something like that.
  3. I opted out of whatever I could find that had anything to do with personalized ads, targeting, marketing and the such. This decision mostly stemmed from not wanting my social media to be an echo chamber. I also joined / liked many different things just to keep it varied. But this might have more to do with my interest in getting different views on things and getting exposed to weird stuff around the internet. I once tried looking at what Facebook thinks of me (there was a way to do that) and it was a huge inaccurate mess — which is great!
  4. I don't think I consciously limit myself in terms of the time I spend on social media, it's more of an observation I'm doing while writing this — I only log in to these platforms when I need something or feel somewhat strongly about it. I don't do it out of boredom, or to pass the time. I also don't get FOMO, it's quite the opposite as I described above. How it usually goes is once every few weeks I'd log in (probably to reply to some messages, but occasionally to upload something if I have good pictures), then keep at it for a day or two until the conversation dies or the influx of likes / comments on the post wears down, and forget about it for a few more weeks.
  5. I try not to take myself or others too seriously and to not worry about it that much. The world is full of terrible things, a lot of which floods my social media feeds, and I've experienced enough to know that if something important—that I need to know about—happens then someone will let me know. It sucks that I miss pretty big chunks of my friends' lives sometimes, but I don't want to do it any other way. Completely abstaining doesn't work for me either because then it becomes a forbidden fruit, or too big of a commitment.
  6. It's not like I don't spend most of my days in front of a screen, I absolutely do. I just don't do it on social media. I read the news sometimes, I search and learn things, and mostly I just go down random rabbit holes that pique my interests. This is the only thing I'm willing to admit that might be an addiction — because it can interfere with my function. I should be working but instead I'm reading about the history of the Opium wars in china, or how to pronounce Welsh names, or about rare horrible diseases, or how knives are made, or how to train anxious dogs (I don't have a dog). I also spend a lot of time wandering around Google Maps... I love Gmaps.

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On a different note, I had a conversation once with a friend about creating a social media app that is more... hierarchical. It would be this place where people can express their opinions about subjects, and ask questions and have debates. Every post would be indexed with contextual tags, and so you could read different opinions on any one subject and browse related ones too. The comments, or even the opinions themselves could be voted on, and most importantly fact-checked – so they would have a score of how "solid" they are. People could, and probably should, argue. But they would have to include credible sources if they want to be voted up, otherwise it won't catch on. Of course, there are many potential issues about implementing such a system, but the point was about having a social platform that exposes you to different views not based on how "viral" they are, but on how solid they are—I'm feeling weird about using the word "truth" here, but sure—how true they are, taking into account what we collectively agree on to be facts.  You may say: whose to say what is a "fact" and what's not? Some would claim very well accepted scientific theories are wrong, and that should be a valid thing to do — you'd just have to include good enough sources for your claims. Of course, others will be encouraged to refute it.

For this, embeddings could be used to map the different subjects and create a space for wandering through them. I wanted to understand how that works for this week, and to my understanding the point you end up getting is always relative rather than absolute? So the mapping in space would have to be contextual. So it could work for any two posts at a time?

I tried working with embeddings a couple of weeks ago and got it to work but I think I only started understanding what it means now. It was taking any two string inputs (preferably one word each) and creating a new word that is a blend between them, and then positioning all three accordingly.

I was reading through Vicky Boykis' pdf about embeddings (through Dan Shiffman's github page about embeddings that was linked on this week's assignment page) to try and get a better sense of how they work. Unfortunately I didn't have enough time and mental bandwidth left to get into making something new this week but I look forward to exploring more interesting ways of using embeddings.